Global hair care brand Schwarzkopf wanted to revamp the relevance of the brand through their presence in Berlin, and to strengthen brand loyalty with their customers. To accomplish these goals, they partnered with GPJ Germany and Wir von Kebnekaise to create the world’s first Schwarzkopf flagship store, the House of Schwarzkopf. Opened in Berlin in October …
Berlin, we're back: Schwarzkopf's first experience store is open from October onward!
House of Schwarzkopf: A Flagship for the Future - GPJ
Berlin, we're back: Schwarzkopf's first experience store is open from October onward!
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