Red Bull to launch premium cola

Energy drink producer Red Bull is to launch a premium cola brand.

Coca-Cola Launches First Premium Mixers – coffee t&i magazine

Red Bull Cola Case Study

Positioning Archives

The Organics by Red Bull

Campa Cola relaunch: Is the new avatar fizzy enough for the GenZ?

Coca-Cola takes on Red Bull with Coke-branded energy drink

Red Bull BrandStruck: Brand Strategy / Positioning Case Studies

PepsiCo launches hemp energy drink in the US, carving out new direction for the category

San Diego Selected As Launch City For New Organics By Red Bull Product Line

The 13 Million Story Behind Red Bull's 3 i'es Tagline

Red Bull continues to energize Cambodia, launches 'Red Bull High Vitamins' - Mini Me Insights

Red Bull Celebrates Summer With New Flavor – BevWire

11 Things You Should Know About Red Bull

How RedBull sold 10 billion cans in 2021?