Alibaba Takes Sanrio Characters Further Into Chinese Market

Sanrio, the Japanese company behind Hello Kitty, has partnered with Alibaba Group's licensing platform Alifish to drive growth in China.

Sanrio Hug X Character Mascot Max Limited 2-Inch Plush, sanrio

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Sanrio Characters Donut Keychain, sanrio

Alibaba Takes Sanrio Characters Further Into Chinese Market, sanrio characters

Alibaba's AliExpress, PDD-owned Temu face supply chain challenges in South Korea amid rapid business expansion

Hello Kitty goes to China - Inside Retail Asia

Popular Japanese cartoon character Gudetama enters Chinese market[6]

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Hello Kitty Owner Sanrio Soars on China License Deal With Alibaba Unit - Bloomberg, sanrio store nyc

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China

Alibaba's AliExpress, PDD-owned Temu face supply chain challenges in South Korea amid rapid business expansion

Licensing Magazine March 2023 ENG by BM srl - Issuu

Sanrio, Inc., sanrio