CEO on Bud Light Boycott: Global Sales Volume Only Down 1%

Anheuser-Busch CEO Michel Doukeris downplayed Bud Light's promo with Dylan Mulvaney: "This was one can, one influencer, one post, and not a campaign."
Anheuser-Busch CEO Michel Doukeris downplayed Bud Light's promo with Dylan Mulvaney: This was one can, one influencer, one post, and not a campaign.

AB InBev Won't Replace US CMO Amid Bud Light Boycott

Bud Light's parent CEO disavows controversial transgender ad: 'One post is not a campaign

Anheuser-Busch: Risky And A Failed Marketing Campaign (BUD)

How much has Bud Light lost so far? A study in whether boycotts work

Americans, Not Conservatives, Strike Back

Anheuser-Busch CEO blames social media 'misinformation' for Bud Light boycott

Anheuser-Busch CEO Downplays Customer Boycott, Says Bud Light's About 1% Of Global Sales! - B&T

CEO on Bud Light Boycott: Global Sales Volume Only Down 1%

Bud Light to triple its spending in US after boycott causes sales to plummet

Bud Light controversy cost AB InBev about $395 million in lost US sales

Bud Light's ad backlash shows the complexity of mass marketing